“Compared to the artists who fall under this censorship, the tourist board in Vienna and even the art collections have it easier,” said Hartlauer. In July, creatives protested against social media networks’ uneven promotion of their work with the hashtag #FixTheAlgorithm. Instagram, along with its parent company, Facebook, has retained its strict no-nudity policy in the face of years of criticism, and even as it has become a more essential platform for artists. Arrivals were down 78.4% in 2020 compared with 2019, with some months recording next to no visitors at all.īut Hartlauer said the new “Vienna strips on OnlyFans” campaign was not just to encourage tourists it was also to raise awareness of the censorious standards within which contemporary artists are working. The city is renewing efforts to promote Vienna as a travel destination since the Austrian government relaxed border restrictions for foreign nationals.
The first subscribers to “Vienna’s 18+ content” on OnlyFans will receive either a Vienna City Card or an admission ticket to see one of the artworks in person.
That’s why we thought : finally, a way to show these things.” If they cannot be used on a communications tool as strong as social media, it’s unfair and frustrating. “Of course you can work without that, but these artworks are crucial and important to Vienna – when you think of the self-portrait by Schiele from 1910, it’s one of the most iconic artworks. Some works in the Albertina’s current exhibition, by the Italian portrait artist Amedeo Modigliani, are too explicit to promote it, she said. Helena Hartlauer, a Vienna tourist board spokesperson, said the city and its cultural institutions had been finding it “almost impossible” to use nude artworks in promotional materials.
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These works and more are now on full display, safe from the threat of censorship, on Vienna’s OnlyFans profile – and only teased from Facebook, Instagram and Twitter. (The tourist board successfully resubmitted the posters with banners obscuring the bare bodies reading: “Sorry – 100 years old but still too daring today.”)Ī short video featuring the painting Liebespaar by Koloman Moser, made to mark the Leopold Museum’s 20th anniversary this year, was rejected by Facebook and Instagram as “potentially pornographic”.
The Leopold Museum has likewise struggled to promote its collection of nudes by the expressionist Egon Schiele, with advertising regulators in Germany, the UK and US refusing to show them in a city tourism campaign in 2018. The 25,000-year-old Venus of Willendorf figurine features in the tourist board campaign. In 2018, the Natural History Museum’s photograph of the 25,000-year-old Venus of Willendorf figurine was deemed pornographic by Facebook and removed from the platform. This followed a similar incident in 2019, when Instagram ruled that a painting by Peter Paul Rubens violated the platform’s community standards which prohibit any depictions of nudity – even those that are “artistic or creative in nature”. In July, the Albertina Museum’s new TikTok account was suspended and then blocked for showing works by the Japanese photographer Nobuyoshi Araki that showed an obscured female breast, forcing the museum to start a new account. Vienna’s tourism board has started an account on OnlyFans – the only social network that permits depictions of nudity – in protest against platforms’ ongoing censorship of its art museums and galleries.
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Share on LinkedInShare this article on your LinkedIn feed.More than a century after the artists of the Vienna Secession declared “to every age its art to art its freedom”, the Austrian capital has found a new site for artistic expression free from censorship: the adults-only platform OnlyFans. Share on TwitterLet your followers know about this article. Share on FacebookShare this article with your friends on their newsfeed.
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